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THE CARE + KEEPING OF YOUR WEBSITE
INTRODUCTION
Hello & Welcome! (5:20)
Why do you need to care for your website, and how does this course work? (5:54)
How to use the schedule, materials and task list to make actually growing your website as easy as possible (7:19)
THE BIGGER PICTURE
Introduction - surveying your website from 30,000 feet (19:48)
Your website foundation - is the structure you have strong enough for your needs? (12:51)
Using the focus + goals overview blueprint to see where you are and where you're going (21:59)
MAINTENANCE + PLUGINS + BACKUPS - ALL THE TECHNICAL STUFF
Introduction - all the technical stuff you need to be concerned with (2:34)
Setting up a Website Hub + backing up all your content (23:45)
When you're using Wordpress Part 1 - Hosting (7:35)
When you're using Wordpress Part 2 - Backups (4:58)
When you're using Wordpress Part 3 - Updates (11:00)
When you're using Wordpress Part 4 - In Case of Emergency (4:25)
When you're using something else (Squarespace, Shopify, Wix, Weebly etc) (4:00)
Maintenance schedule + checklist (6:33)
Helpful resources
EVALUATE YOUR WEBSITE - HOW TO MAKE SURE THAT IT KEEPS WORKING FOR YOU, NOT AGAINST YOU
Introduction - why you need to constantly assess your website (3:29)
How to follow the framework for assessing your website so it doesn't send you insane (9:20)
The extended framework - a more in-depth critique of the pages of your website for when your focus has shifted (8:34)
CONTENT PRODUCTION TO GROW YOUR SITE + INCREASE TRAFFIC
Introduction - why this is so important if you want your website to thrive (6:16)
Making blogging easy for yourself - why you don't have to write blog posts to blog (4:44)
Build your own blog focus framework (12:32)
Blogging to a schedule - create an editorial calendar (20:08)
Blogging nuts and bolts - post length, keywords, tags, categories... (13:30)
How to blog on Wordpress (9:55)
How to blog on Squarespace (4:24)
Using social media to drive traffic to your website (19:16)
MAKE YOUR OWN STRATEGIC ROADMAP + ACTION PLAN
Planning for now and the future (8:28)
How to know if it's time for a new website + what to do about it (6:47)
A step by step approach to changing your content and upgrading as you go (11:29)
RESOURCES
Where to get more help - a Rolodex of experts
Software & Systems
The Workbook
The Schedule
Using social media to drive traffic to your website
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